Lunar X, Theorist Media On Helping Creators Build Professionally Managed Media Enterprises

“We have evolved past that first generation of YouTube talent,” declares Kevin Daigle, Chief Operating Officer...

Changer Empowers Creators To Build Long-Term Businesses, Beyond Moment Of Influence

The creator economy has grown to a multi-billion-dollar industry, and yet revenue distribution remains heavily skewed...

TikTok ‘Edits’ Influence Voter Perceptions Of Politicians, Study Finds

A new study published in Social Media + Society reveals that stylized TikTok video “edits” of...

France Takes Aim At Shein, Temu With New Advertising, Influencer Marketing Regulation For Fast Fashion

France’s Senate has overwhelmingly approved a bill designed to regulate low-cost clothing giants, particularly targeting Chinese...

Fan Expo Plans Global Expansion For VidCon Following Paramount Acquisition

Fan Expo, which acquired VidCon from Paramount in 2024, announced plans to expand the creator economy’s...

Demystifying Podcast Advertising: Inside AudioUK’s ‘Power Of Podcasting’ Showcase

“What does the U.S. know that we don’t?” With this provocative question, Chloe Straw, CEO of...

Tribeca X 2025 Recap: Entertainment Icons, Brand Leaders Discuss Future Of Storytelling

The Tribeca X summit returned to the 2025 Tribeca Festival on June 9 and 10 with...

WPP Media Forecast: Social Media Content To Surpass Traditional Production In Ad Revenue In 2025

User-generated content (UGC) on platforms such as TikTok, YouTube, and Instagram will attract more advertising revenue...

Famesters Report: Influencer Marketing Emerges As Key Driver For Mobile App Growth In 2025

Influencer marketing has emerged as a central strategy for mobile developers amid shifts in how users...

Colin And Samir To Host One-Day Creator Economy Summit In Brooklyn In September

YouTube creators Colin and Samir are set to host Press Publish NYC, a curated one-day summit...

Employee-Generated Content Drives Growth Rates Exceeding 5,000%, ADVOCACY Report Shows

The “2025 Employee Advocacy Report” from ADVOCACY by SocialPubli reveals how companies can achieve significant growth...

NIL Lesson: How Golf Icon Jack Nicklaus Reclaimed His Brand After A $145 Million Sale

A recent New York Supreme Court decision offers a stark warning to creator economy businesses: even...

TikTok’s Power To Empty Shelves: Top 14 Fastest-Selling Products That Went Viral On The Platform

A new study by custom packaging company Arka reveals the sell-out patterns of products that gain...

San Diego University Launches Student-Athlete Fund In Wake Of NCAA Settlement

San Diego State University (SDSU) announced the launch of its Student-Athlete Recruitment and Retention Fund mere...

Linqia, The Female Quotient To Spotlight Women Driving Influencer Marketing’s Future At Cannes Lions

Linqia and The Female Quotient are partnering to host programming at the FQ Lounge during Cannes...

1 In 3 U.S. TikTok Users Now Shopping Directly On The Platform, Survey Finds

A new YouGov survey reveals that 30% of U.S. TikTok users have made purchases through TikTok...

Report: How Recipe Bots Are Turning Instagram Into A Transactional Wasteland

Recipe-sharing chatbots proliferate across Instagram as creators adopt automated messaging systems, according to an Eater report. ...

Bipartisan Congressional Creators Caucus Launches To Support Digital Economy

Representatives Yvette Clarke (D-NY) and Beth Van Duyne (R-TX) have launched the bipartisan Congressional Creators Caucus,...

Podcast Advertising Sees Surge In YouTube Video Content As Performance Metrics Stabilize, Report Shows

Podcast advertising campaigns increasingly incorporate YouTube video components, with 64% of simulcast content now consumed on...

Report Says OnlyFans Creators’ Social Media Success Stories May Mislead Young Viewers

A new examination of content creator marketing practices reveals how OnlyFans performers use social media to...

Social Ads Analysis: TikTok Delivers Higher Engagement While Meta Leads Conversions

TikTok campaigns achieve 94% higher click-through rates than Meta while Meta sales campaigns generate over three...

Federal Judge Blocks Florida’s Ban On Kids’ Social Media Accounts, Calling Law ‘Likely Unconstitutional’

A federal judge has temporarily blocked Florida from enforcing a law that would ban social media...