Platform

YouTube Launches ‘Open Call’ To Streamline How Brands Hire Multiple Creators At Scale

YouTube has introduced "Open Call," a new feature powered by YouTube BrandConnect that enables advertisers to...

Brand

REFY Beauty Taps Vagabond Digital For Global Marketing Push As Both Manchester Brands Eye International Growth

REFY Beauty has appointed Vagabond Digital as its performance marketing partner to support global expansion plans....

Technology

Fanfix Hits $170M Creator Payout Milestone As Platform Reaches 15M Active Users

Creator monetization platform Fanfix has surpassed $170 million in creator payouts. The platform, which focuses on...

Commentary

How Social Media Creators Influence News Consumption In 2025

Brand

The Body Shop Names Media33 As New Media Agency In Australia

The Body Shop has appointed independent media agency Media33 as its media agency of record in...

Platform

YouTube Unveils VidCon 2025 Programming, Pays Homage 20 Years Of Partnership

YouTube announced its full slate of VidCon 2025 programming as the platform marks two decades as...

Agency

Publicis Showcases Creator Economy Strategy With Cannes Lions Campaign

Publicis Groupe has unveiled a two-part campaign at the Cannes Lions International Festival of Creativity today,...

Technology

Mario Joos Breaks Down The Science Behind YouTube Success

The multi-billion-view creators dominating YouTube aren't just getting lucky with their content—they're applying principles that can...

Agency

WPP Media ANZ Bolsters Influencer Marketing With Dual Leadership Appointments Of Maharaj, Maclachlan

WPP Media Australia & New Zealand has appointed Shivani Maharaj as Chief Creator Officer and Toby...

Commentary

WPP Media Forecast: Social Media Content To Surpass Traditional Production In Ad Revenue In 2025

User-generated content (UGC) on platforms such as TikTok, YouTube, and Instagram will attract more advertising revenue...

Commentary

Colin And Samir To Host One-Day Creator Economy Summit In Brooklyn In September

YouTube creators Colin and Samir are set to host Press Publish NYC, a curated one-day summit...

Brand

Lowe’s Launches First-Ever Home Improvement Creator Network With MrBeast Partnership

Lowe's Companies Inc. is introducing the home improvement industry's first creator network, featuring MrBeast (Jimmy Donaldson),...

Brand

MLB Stakes Claim In Creator Economy With Jomboy Media Partnership

Major League Baseball (MLB) has acquired an undisclosed minority stake in digital media company Jomboy Media,...

Brand

How Lyft, Notion are Tapping into LinkedIn’s Rising Creator Economy

Ridesharing marketplace Lyft and digital workspace Notion are among a growing number of companies leveraging LinkedIn's...

Brand

Aston Martin’s Formula One Fan Engagement From TikTok Creators

Aston Martin Aramco Formula One Team has released new data on the performance of its Creator...

Platform

TikTok Shop Shifts To Chinese Leadership As U.S. E-Commerce Goals Fall Short

TikTok Shop's Seattle-area operations are undergoing significant management changes as the parent company, ByteDance, brings in...

Commentary

Bipartisan Congressional Creators Caucus Launches To Support Digital Economy

Representatives Yvette Clarke (D-NY) and Beth Van Duyne (R-TX) have launched the bipartisan Congressional Creators Caucus,...

Brand

Electrify Video Partners: Scaling Creator Businesses Through Investment And Expertise

YouTube is on track to overtake Disney as the largest media company by revenue by the...

Platform

Snap Rolls Out Bitmoji Game Creation Tools In Lens Studio Update

Snap Inc. has released Lens Studio 5.10, introducing new tools for augmented reality (AR) developers to...

Platform

YouTube Rolls Out Side-by-Side Live Ads, Plus New Beta Features

YouTube announced the launch of side-by-side ads for automated live mid-rolls, the expansion of the voice...

Commentary

Portugal Calls For Tighter Regulations On Influencer Advertising Amid Consumer Protection Concerns

Portugal's Association for Consumer Protection (Deco) has called for clearer regulations governing influencer marketing, citing growing...

Influencer

How A Stand-Up Comedian Used AI Weekly Practice To Create Viral Hit ‘BBL Drizzy’

While many creators were still debating whether to experiment with AI, King Willonius had already created...

Commentary

Guardian Study: Over 50% Of Mental Health Content On TikTok Contains Misinformation

More than half of the top-trending mental health advice videos on TikTok contain misinformation, according to...

Talent Collectives

Putting Creators First: Inside Upside Down Talent’s Growth Strategy

"Creators are humans. That's the biggest thing," says Cameron Bunn, Chief Growth Officer at talent management...

Brand

Jack Link’s To Launch Protein-Packed Meat Snack Line In Partnership With MrBeast 

Global meat snacks brand Jack Link's is teaming up with MrBeast (Jimmy Donaldson) to develop a...